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Keynote Presentation

How Does Licensing Fit into a Pharmaceutical Company's Long-Term Strategy?
Merv Turner, Senior Vice President, Worldwide Licensing & External Research, Merck & Co.

The Partner of Choice: What Qualities and Technologies are Pharma Companies Seeking in a Partner?
Bart Kwist, former Senior Vice President, Global Business Development, Pharmaceutical Sector, Solvay
· SPECIAL SESSION  |  How a Pharmaceutical Company
  Differentiates Itself as the Ideal Partner
 
presented by Novartis, Bristol-Myers Squibb and Genzyme

· Planning and Developing Confidential Scientific Packages that
  Maximize the Opportunity for Success

· Can Licensing Strategies Alter the High Rate of Failure for New
  Chemical Entities?

· Better Manage Scenarios Where Multiple Potential Partners Bid
  For An Opportunity

· Learn How Pharma Companies Are Becoming is More Flexible in
 Structuring Licensing Deals

· Hear Successes and Failures of Recent Deals - The Good, The
  Bad, & The Ugly

· NEW INTERACTIVE PANEL  |  Late Stage Compounds versus
  Early Stage Compounds: Which Make a Better Investment?

  featuring Aventis, Wyeth and Solvay


Presenting Companies include:
· Merck & Co.
· Eli Lilly & Co.
· Novartis
· Aventis
· Wyeth
· Bristol-Myers Squibb
· Bayer
· Genzyme
· GPC Biotech
· Tularik Inc.
· McKinsey & Co. 
· Recombinant Capital, Inc.

DAY ONE, OCTOBER 20, 2003

Pre-Conference Tutorial
Alliance Management: Strategies to Maximize the Impact of Partnerships

7:30 Pre-Conference Tutorial Registration and Coffee

8:00-11:30 What are the most common pitfalls that partnerships experience?
Hear actual case examples of how some alliances managed to repair broken partnership and how others continued to suffer from the same mistakes. Topics and questions to be addressed include:

· What qualities should a company seek in a partner when setting up an alliance?
· How you can foresee potential problems in your relationship as early as possible?
· What aspects of the deal terms or contract might predict future trouble spots.
· How external information about your partner's performance and strategy can offer clues to their behavior.
· Steps to adapt governance structures to meet the evolving needs of the alliance
· What can be done to facilitate communication and gain alignment between the partners around development strategy, marketing strategy, lifecycle management, valuation and forecasting?
Jeff Hewitt, Partner, Strategic Decisions Group
Bill Shew, Partner, Strategic Decisions Group

Main Conference

12:30 Main Conference Registration

1:00 Chairperson's Opening Remarks

1:15 How Does Licensing Fit into a Pharmaceutical Company's Long Term Strategy?

· The world of biomedical research: internal research vs. external research for a pharmaceutical company
· The changing face of drug discovery: how democratization of big pharma skills has changed the world of drug discovery
· Can licensing strategies alter the high rate of failure for new chemical entities?
· How can Biotech and Big Pharma leverage each others' skills through licensing?
  Merv Turner, Senior Vice President, Worldwide Licensing & External Research, Merck & Co.

2:15 Licensing Early and Late Stage Compounds: Role in a Small Biotech's Corporate Development Strategy
· Role of licensing in a small biotech's corporate development strategy
· Interdependency of in-licensing product(s) and building of development capabilities
· Implications of current capital market conditions (driving need & creating opportunities for in-licensing)
· Multi-faceted goals of out-licensing/co-development & co-promotion with big pharma (cash, capabilities, quids)
  Colin Freund, VP, Business Development, GPC Biotech Inc

3:00 Networking Refreshment Break

3:30 The New Math for Drug Licensing: Why Early Stage Compounds are a Better Investment
Industry participants were asked for their opinions on the optimal timing for drug licensing. Most of the perspectives heard were qualitative, with a general sentiment from both Big Pharma and Biotech that optimal timing for deals was during Phase II clinical development. Contrary to conventional wisdom, analysis shows that Big Pharma and Biotech could create more value for themselves by doing deals earlier. To realize this value, both parties will need to change their approaches to drug licensing internally and in their dealings with potential partners.
James Kalamas, Principal, McKinsey & Co

4:15 Panel: Late Stage Compounds versus Early Stage Compounds: Which Make a Better Investment?
Moderator:
  Andrew F. Branca, Vice President and Senior Analyst, CHI Insights
Panelists: David Steward, Director of Technology Licensing and Alliances, Aventis
Frederick Jones, MD, MBA, Assistant Vice President, Technology Licensing, Wyeth Pharmaceuticals
Bart Kwist, Senior Vice President, Global Business Development, Pharmaceutical Sector, Solvay

5:15 Close of Day One

 

DAY TWO, OCTOBER 21, 2003

7:15 Coffee and Continental Breakfast

7:45 Chairperson's Remarks

SPECIAL SESSION:
How a Pharmaceutical Company Differentiates Itself as the Ideal Partner

8:00 Presentation A: Bristol-Myers Squibb
· Promoting your record as a partner
· Developing prospective plans around good partnering
· Best practices in conflict resolution
· The role of alliance management
Michael Iafolla, Director, Alliance Management, Bristol-Myers Squibb

8:45 Presentation B: Novartis Pharmaceuticals
· Proactive identification of partnering opportunities
· Streamlining the evaluation process
· 2-way communication
·  Alliance management
William Mann, Director, Search & Evaluation, Global BD&L, Novartis

9:30 Networking Refreshment Break

10:00 Presentation C: Genzyme
· Core capabilities that facilitate an effective R&D partnership
· Implementing and communicating processes to departments across function areas
· Best practices to coordinate the two companies' technologies
· Ensuring information and data share without compromising security
James Geraghty, Senior Vice President, International Development, Genzyme

10:45 Building a Win-Win Relationship in Licensing Deals
· Setting up expectations prior to a deal
· How to clearly define the role of each company
· Applying new processes and technologies to a new joint venture
Nancy Wilkerson, Manager, Business Development Marketing, Eli Lilly & Co.

11:30 Collaboration "Auctions" - Managing Expectations and Timing
Many biotech companies dream of being in a situation where there are multiple potential partners lining up for an opportunity. As good as that sounds, the situation is fraught with downsides as well as the apparent upsides. Is this an effective way to create the best partnership or is this just a way to create some not-so-great impressions on both the part of the "loser(s)" and even the "winner?" Actual situations will be discussed by a fellow who found himself in the middle more than once.
Jack Anthony, Senior Vice President, Business and Commercial Development, Tularik Inc.

12:15 Networking Luncheon

1:30 Successes and Failures in Biotech Deal Doing - The Good, The Bad, & The Ugly
What can be done when a deal doesn't work out as expected? Whether products fail or time simply runs out, alliances sometimes fail. Terminated alliances are often a windfall for the developing party, as rights revert and re-partnering ensues. This presentation will focus on the successes and failures of biotech alliances - what went right/wrong, and could it have been changed?
Michael G. McCully, Senior Business Development Analyst, Recombinant Capital, Inc.

2:15 The Partner of Choice: What Qualities and Technologies are Pharma Companies Seeking in a Partner?

· Understanding your own needs and what you should look for in a partner
· Focusing on good communication and the managing of expectations
· Variables used to assess the risk of a partnership
· Assessing the techniques you should use to value your own product and that of the company you approach
· How to turn a research project into a profitable product
Bart Kwist, former Senior Vice President, Global Business Development, Pharmaceutical Sector, Solvay

3:15 Refreshment Break

3:30 Planning and Developing Confidential Scientific Packages that Maximize the Opportunity for Success
· The first step to a creating a winning venture
· How strong scientific packages can foster discussions
· The core components to a valuable scientific package
· Examples of scientific packages
  Frederick Jones, MD, MBA, Assistant Vice President, Technology Licensing, Wyeth Pharmaceuticals

4:15 How Pharma is More Flexible in the Deal Terms Today and What They Want in Exchange
· Up-front payments in today's deals
· Stock versus Cash
· Decision making as a shared process
· Sharing the risk
  Ann Kraft, Associate Director/Licensing & Acquisitions, Bayer Pharmaceuticals

5:00 Close of Executive Forum

Creating Value for Licensing Deals is being produced for executives
at both Pharmaceutical and Biotechnology companies within the areas of:

·
Licensing  · Alliance Management  · Business Strategy  · Business Development  · Partnering  · Corporate Planning
· Corporate Development  · Acquisitions  · Project Planning  · Search & Evaluation  · External Research  · Strategic Planning
· Alliances  · Portfolio Management  · Life Cycle Management

Sponsoring Publication:
Web Partners:

HOTEL INFORMATION
Park Hyatt Hotel
Broad and Walnut Streets
Philadelphia, PA 19102
T: 215-893-1243
F: 215-732-8518
Room Rate: $159 S/D
Cut-off Date: September 30, 2003

Please call the hotel directly to make your room reservation. Identify yourself as a Cambridge Healthtech Institute conference attendee to receive the reduced room rate. Reservations made after the cut-off date or after the group room block has been filled (whichever comes first) will be accepted on a space-and-rate-availability basis. Rooms are limited, so please book early.

FLIGHT INFORMATION
Special Airline Discounts Available
Discounts fares are available on United, United Express, United code share flights (UA*) operated by US Airways , US Airways Express A 5% discount off the lowest applicable fare will be offered ONLY when you or your travel agent call United's toll-free number 1-800-521-4041 and refer to the Meeting ID Number 579YS. A 10% discount off the unrestricted coach fares is available when purchased 7 days in advance. An additional 5% discount will apply when you purchase your tickets at least 30 days in advance of the your travel date.

CALL FOR SPONSORS
CHI offers a variety of conference sponsorships designed to bring your company face to face with key executive decision-makers, position your solutions/services and increase revenue opportunities in a highly competitive marketplace. You will interact with Vice Presidents, Heads of Departments and Directors of Pharmaceutical and Biotechnology companies, who will attend this focused executive forum.

For details, please contact: Eric Glazer at 781-972-5442; email: eglazer@healthtech.com


X
US Airways Promotion - Free Round Trip Ticket!

  • All full paying registrants attending either the "Conference & Tutorial" or "Conference Only" will be issued a US Airways "Take Flight Certificate" good for one free round trip airline ticket anywhere in the continental United States where US Airways flies.
  • Registration has to be paid in full by October 1, 2003 to be eligible for free airline ticket.
  • Early bird discount registrants are eligible
  • Offer not good in conjunction with any other Cambridge Healthtech Institute promotion
  • "Tutorial Only" registrants are not eligible.
  • Take Flight Certificates will be issued either at conference while supplies last or mailed within six weeks following the conference dates.
  • US Airways "Take Flight Certificate" is good for one round trip ticket anywhere in continental United States where US Airways flies. Restrictions apply. For complete US Airways Terms and Conditions, click here or call Eric Glazer at 1-781-972-5442 for additional information.

 

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