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Day Two:
Friday, April 16
7:30 Morning
Coffee and One-to-One Meetings
8:35 Chairperson's
Opening Remarks
Jeff Hewitt
8:45 Asset Strategy
in Partnerships: Creating a Shared Strategic Direction
The sometimes conflicting
perspectives, incentives, and objectives of partners can make asset strategy
development difficult and time consuming for partnered assets. This talk
will cover asset strategy development in the context of partnerships,
including:
• Creating and renewing a
joint vision
• Developing robust
development, commercialization, and lifecycle management strategies
• Building
cross-organizational alignment and commitment to action
• Overcoming differences
in expectations, incentives, and risk tolerance
• Responding quickly to
changes in the environment
Bill Shew, Partner,
Strategic Decision Group
9:30 Establishing Common
Frameworks and Processes within an Alliance Agreement
• Why do you want to
partner?
• What types of assets
should you partner?
• Who should you partner
with?
• What messages do you
send about partnering?
• What do you partners
say about you
• Are these things
consistent
David Ewbank, Senior
Director, Business Transformation, Aventis
10:15 Networking
Coffee Break and One-to-One Meetings
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SPECIAL CASE STUDY
SESSION
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11:15 CASE STUDY
(star) Structuring Agreements to Address
Common Reasons for Partnership Failures
• Partnerships become increasingly important to address challenges in
product development
• Technology is
important, but it is not the main determining factor for partnership success
• Expectations need to be
aligned Corporate cultures need to be respected
Leander Lauffer, Vice
President, Business Development, Chiron Corporation |
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12:00 CASE STUDY (star)Lessons
Learned The Hard Way: "Watch Outs" in Negotiating, Creating and Managing an
Alliance
Tom Finn, Vice
President, Worldwide Strategic Planning, Procter & Gamble Pharmaceuticals
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12:45 CASE STUDY (star)Assessing
How an Alliance is Working and Making Continuous Quality Improvements
• How alliance management
issues were built into negotiations and diligence
• What management
structures were built into the alliance
• How we kicked off the
alliance
• What have been the
successes and lessons learned so far
Ian Nisbet, Ph.D.,
Senior Director, Oncology Alliance Management and EU Strategic Marketing,
Millennium Pharmaceuticals, Inc.
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1:30 Networking
Luncheon and One-to-One Meetings
2:45 Effective
Management of Alliance Conflict: Beyond Governance Structures, Arbitration
Clauses, and Defined Escalation Paths
Alliances are by their
very nature based on difference differences of capability, differences of
goals, differences of focus, mindset and the like. Thus, conflict in
alliances which often arises due to such differences is truly inevitable.
Much has been said and written about governance, legal terms and escalation
paths in terms of each of their ability to enable the effective management
of conflict. But with all that is known, poor management of conflict
leading to delays, poor innovation, re-considered decisions, and the like
persists. So how can unhealthy or dysfunctional conflict be avoided? How
can inevitable or healthy conflict be well managed and indeed, embraced and
learned from? What does it take to have an alliance well prepared to deal
with and learn from conflict?
"In this presentation
will hear about a framework for thinking about the kinds of conflict which
exist in alliances, and the kinds of protocols and skills that need to be in
place to ensure that it is effectively handled."
Stu
Kliman, Partner, Vantage Partners
3:30 Big Biotech
Partnering Initiatives - Keys to Success
• Emerging best processes
• Engagement of
cross-functional teams
• A flexible approach
• Focus on the patient
James Geraghty, Senior
Vice President, International Development, Genzyme
4:15 Close of
Congress |