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Wednesday,
April 9
PRE-CONFERENCE
WORKSHOPS
Overall
Workshop Facilitator: Stuart Kliman, J.D., Head, Pharmaceutical
Practice Area, Vantage Partners
Workshop 1: How to
Start - or Re-Start - an Alliance Management Function?
7:00am Pre-Conference
Workshop Registration and Morning Coffee
8:00am-12:00pm
Morning Workshop
The challenge of
starting a new alliance management function - or essentially
re-starting one when a company believes that there or even more
opportunities for it to create value - is multifaceted. Content
questions include questions like what will be its mission, what will
be its core activities, how many of those activities will be in the
service of offering direct support to alliances, how many of those
activities will be enabling support, what will be its initial
business objectives, how will the services it provides integrate
with those of other organizations (e.g, project management, business
development), what measures will it use to measure value added, and
what ought its first building out steps be. Approach questions
include how do we ensure that, no matter what our answers to the
content questions, the right stakeholders are all aligned - at a
meaningful level of specificity - around those answers and that we
are well positioned to move efficiently and effectively into
implementation? In this session we will share lessons learned in
helping many of the existing alliance management functions get off
the ground, a case study around one of them, and a specific approach
for both answering the questions and creating the conditions
necessary for a successful start. The topics will include:
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Case study - how
one mid level pharma company aligned key decision-makers around
a common understanding of the need for and the mission of
Alliance Management
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Exercise -
building an approach to the implementation of an alliance
management function
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Group discussion
- when is an organization ready for putting an alliance
management function in place, and when is a "re-start"
necessary
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Case study -
pitfalls that can undermine capability building efforts, and
what to do about them
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Planning -
facilitated session helping you design your own approach
Mike O’Cone, Senior
Director, Alliance Mgmt & Integration Planning, King
Pharmaceuticals
Workshop 2: How to
Build an Alliance Management Capability?
12:00pm
Pre-Conference Workshop Registration and Afternoon Refreshments
1:00-5:00pm Afternoon
Workshop
sanofi pasteur’s
alliance management function was established in 2006, following a
year of careful research and planning. After 18 months of
"real-world" experience, including both internal and
external challenges, the group has built on lessons learned to
ensure "best in class" support to both sanofi pasteur and
partner project teams. One of the key lessons learned is the
critical importance of internal alignment of your own company around
the benefits of an alliance management capability.
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Building a Solid
Foundation
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Internal needs
analysis (your organization’s capabilities and needs)
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External
benchmarking (challenges, benefits and models)
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AM capability
versus AM function
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Senior
management support
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AM process
& tools base design
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Defining &
Adapting the AM Capability & Function
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Background /
approach
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"3
alliances in 1 understanding": the right philosophy
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Identifying a
complete network of key stakeholders (senior managers, BD,
project team members, etc.)
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The
"right" consultation process – working with your
colleagues: from challenges, to activities, to roles &
responsibilities
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Key
stakeholder networking (consultation at senior levels /
communication plan)
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Information
sessions: for example, by function
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Consultation
sessions: Project Leaders / PMs / BD (for portfolio of
alliances)
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Determining AM
resource requirements (adapted to needs)
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Alliance
Managers
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Support
systems
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Launching
Specific Alliances
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Communicating
Success/Building Credibility
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Continuous
consultation (increasing internal consensus through the
involvement of internal stakeholders)
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AMC: a
cross-functional high-level management team for guidance and
interaction
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Key
stakeholders, key committees
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Communication
plan (increasing internal and external awareness of Alliance
Management capabilities)
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Ensuring
Continuous Improvement
Kimberly Brue, BS,
MS, Director, Alliance Management, Corporate Development, sanofi
pasteur |