Pre-Conference Workshop - Alliance Management Congress

MONDAY, APRIL 12

12:00pm Pre-Conference Registration

1:00-3:00 Workshop 1*

Serve, Collaborate, Disintermediate: Business Strategies for Companion Diagnostics 

Mark Trusheim, Executive in Residence & Visiting Scientist at
MIT; Former, Special Government Employee at Office of the
Commissioner, FDA

Personalized medicine depends on diagnostics to indicate the
right drug for the right patient at the right time at the right dose. While
opening new diagnostic applications, personalized medicine also presents new
business strategy challenges. From biomarker services to companion
diagnostic collaborative development to independently marketed tests, this
short course presents the business model choices, the circumstances suited to
each, the risks and payoffs a diagnostic company can expect and whether the
models can be mixed.

3:00-3:30 Refreshment Break

3:30-5:30 Workshop 2*

Sponsored by

Building Effective Infrastructure for Alliance Management Execution: Tools, Processes and Implementation Strategies that Work Best 
Renee Jansen, Senior Consultant, Vantage Partners
Organizations that are looking to increase or continue their reliance on alliances to meet their goals are having to re-think their approach to alliance management.  Alliance portfolios are growing but numbers of Alliance Management personnel are not.  Companies that have long been focused on ensuring that the external partner-to-partner engagement model is infused with best practices are now realizing that it is their own company’s ability to internally collaborate that is the key driver for them to be able to externally do so. This session will share approaches that leading organizations in the world are taking to ensure that they have in place the capabilities necessary to successfully execute an alliance dependent strategy in this ever changing environment.