Wednesday, December 8, 2010 - 8:00-11:00 am WORKSHOP

Are You a “C” Level CPM? 

According to a PhRMA (Pharmaceutical Research and Manufacturers of America) annual survey, pharmaceutical companies sink 45% of their total R&D budget solely into clinical trials. With spiraling costs, time constraints, high failure rates, and an increased globalization of trials, sponsors face significant pressure to find new efficiencies. In achieving this goal, the Clinical Project Manager plays a critical role, like a “C” level executive. What does it take to be a “C” level CPM? It requires mastering critical thinking skills as different as conflict resolution and root cause analysis.

This workshop will enable you to explore the critical skills required to perform at a “C” level. We will practice some of them on selected life sciences case studies. A “C” level CPM has learned to master the art of decision-making, the 5-step coaching model, how to create a performance system that supports the desired behaviors, and how to systematically identify the root cause of deviations. No amount of tools or systems can replace these critical thinking skills. Strive to be a “C” level CPM.

During this session, you will learn how to:

• Create a performance environment that rewards the behaviors you want, whether the performer reports to you or not
• Rationally assess the root cause of mechanical or human performance deviation
• Select the best well-balanced corrective action to permanently address any identified root cause
• Identify and master each team member’s “personal drivers”
• Recognize the ideal degree of involvement required by each project situation
• Develop your own development plan toward a “C” level CPM, which means mastering four separate sets of skills

All these skills will be practiced on clinical trials related case studies. You will receive feedback from the instructor on your performance working on the case studies.

About Your Workshop Leader:

Eric Morfin, M.B.A., P.M.P., is a sought after speaker and frequently published author with over twenty years’ experience as a project manager. Over the course of his career, Mr. Morfin has worked with GlaxoSmithKline, Aventis, Novartis, Bristol-Myers Squibb, AstraZeneca, and Merck Frosst, to name only a few. He is currently the co-author of several Project Management in Pharmaceuticals books. He is an active member of several professional societies, and has developed several unique seminars on Project Management in Drug Development. Mr. Morfin founded and remains a volunteer with the leading non-profit organization for Project Management in Life Sciences, BioPharmaPM (www.biopharmapm.org). BioPharmaPM has local groups around the world, more than 8000 members and is a registered PMI education provider.

Mr. Morfin is a partner with Critical Skills, Inc., whose mission is to increase organizational effectiveness through the establishment of Superior Thinking Skills as a company’s most sustainable competitive advantage. Critical Skills, Inc.’s primary focus is in applying project management best practices to the Pharmaceutical/Biotech/Life Sciences industries.