Creating Successful Lead Generation Programs: Learn Best Practices from CHI

October 25, 2012
1:00 pm – 2:00 pm EDT


Sponsored by
Cambridge Healthtech Institute

Symposium Course Description: CHI has developed hundreds of custom lead generation programs for leading companies throughout the life sciences industry. We have delivered over 20,000 leads annually to our clients, translating into new prospects and sales. This webinar will provide information on creating content and developing your ideas into a successful marketing program.

Learning Objectives:

  • Learn about the various educational lead generation tools available
  • Learn how-to create strong content to attract prospects
  • Hear from client and their success stories with lead gen
  • Learn about CHI’s capabilities to help you generate sales leads

Who Should Attend:

  • Marketing Managers, Directors, VP’s
  • Marketing Communications Managers, Directors, VP’s
  • Business Development Managers Directors, VP’s
  • Sales Manager, Directors, VP
  • Product Managers

Program Agenda: 

11:00 – 11:05

Angie Parsons, VP Business Development, CHI

11:05 – 11:25

John Russell, Contributing Editor, Bio-IT World

11:25 – 11:50

Kevin Davies, Editor-in-Chief, Bio-IT World

11:50 – 12:00

Angie Parsons, Closing remarks & Q & A

Moderator Information: 

Elizabeth Lamb, Manager, Web Events

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