Approved Reports of the:
FirstWord Report Listings
Academic Detailing: Pharma Fights Back
Biobetters: Major Players and Market Prospects (2nd edition)
Biosimilar Drugs in Europe: Threat or Opportunity to Innovation?
Biosimilars: Surveying the Market Landscape
Branded Generics in South East Asia: Current and Future Opportunities NEW!
Creating Compelling Market Access Value Stories
Digital Marketing Talent: Who Is Pharma Hiring?
Drug Combinations: New Rules, New Opportunities
Gauging the Biosimilar Effect:
Will the Market Boom or Bust?
Generic Defence Strategies: Targeting Patient Co-Pay NEW!
Generics as a Vehicle to Improve Market Access NEW!
Health Technology Assessment (HTA): A European Perspective
Ipad and Smartphone: Pharma & the Super Mobile Revolution
Interacting with KOLs: Fulfilling Current Unmet Needs
Keys for Pharma Success: Integrating Social
KOL Relationship Development: Leveraging Social Media Platforms
Market Access Europe: It's Not Just About Price
MSL-KOL Engagement: Ensuring Compliance
MSL Metrics: Measuring Success
New Research into Prescribing Practices
Observing Patients Online: The Changing Face of Research
Payer Agreements: Splitting the Risk
Pharma Blogging: Speaking Out
Pharma Marketing Excellence: Lessons from Experience
Pharma on Twitter: Developing a Presence
Pharma Product Launches: Strategies for Success
Pharmaceutical Brand PR: Developing Engaging Campaigns and Measuring ROI
Pricing and Reimbursement Trends in the US:
Impact of Comparative Effectiveness Research and Cost-Effectiveness Analysis
The Impact of iPads on pharma: a Primer
Therapy Trends: Multiple Sclerosis NEW!
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