Morning Short Course

Commercialization Boot Camp: Manual for Success in the Molecular Diagnostics Marketplace 


Monday, February 10, 2014 | 8:30-11:30am | Moscone North Convention Center | San Fransisco, CA 

 


This workshop will define the priority checklist for executing a successful strategy and operational plan for commercializing molecular diagnostics. It will examine the process of bringing a product to market based on data driven case histories. Financial resources needed to execute the project plan will be measured in the current climate. Participants will learn key requirements for advancing molecular diagnostics through product development. This course will leverage the instructors’ years of accumulated experience spanning financial, technical and scientific acumen, as well as overcoming roadblocks on the path to commercial success.

8:30 Manual for Success in the Molecular Diagnostics Marketplace

Harry Glorikian, Managing Director, Strategy, Precision for Medicine

This workshop will define the priority checklist for executing a successful strategy and operational plan for commercializing molecular diagnostics. It will examine the process of bringing a product to market based on data driven case histories. Financial resources needed to execute the project plan will be measured in the current climate. Participants will learn key requirements for advancing molecular diagnostics through product development. This course will leverage the instructors’ years of accumulated experience spanning financial, technical and scientific acumen, as well as overcoming roadblocks on the path to commercial success.

9:45 - 10:00am Refreshment Break                                                                                      

10:00 Practical Considerations for Molecular Diagnostics Success

Elaine Cheung, Business & Corporate Development, Illumina

This short-course segment will review a framework for molecular diagnostic product definition and development, as well as success (and risk) factors in commercialization. We will utilize specific cases and examples. Finally, we will also contemplate future technology and product trends in this dynamic field.

11:15 Q&A with Speakers

11:30 End of Short Course

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