October 21-22, 2013
11th Annual
Optimizing Forecasting and Planning to Improve R&D Productivity
Underforecasting: How and Why Product Sales are Underestimated
John Ansell, Senior Partner, TranScrip; Author, "Transforming Big Pharma – Assessing the Strategic Alternatives"
Productivity Improvement through Integrated Business Planning (IBP)
Rafiqul Islam, Senior Director, Global Bioanalytical Services, Celerion, Inc.
Talk Title to be Announced
Peter Heinrich, CEO, PDWare
Case Study: Strategic Resource Management during a Major Restructuring Program
Hartmut Hein, Ph.D., Director, Head of Global Planning Office, Merck Serono (EMD Serono)
Factors that Influence Portfolio Decisions
Anastasia Christianson, Ph.D., Senior Director, R&D Information, AstraZeneca
Role of Uncertainty in Biopharmaceutical R&D Portfolio Decision Making
Daniel Zweidler, Ph.D., Senior Fellow, Mack Center for Technological Innovation, Wharton School
Strategic Portfolio Optimization in Reality
Speaker to be Announced
Efficient Resource Management in Medium-Scale Biotech R&D: Setting Goals and Achieving Them
Frank Rebers, Ph.D., Associate Director, Project Management, Genmab
Operational Excellence for R&D in Emerging Markets
Abhishek Mittal, Assistant General Manager, R&D Operations and Project Management, Syngene International Ltd.
The Unintended Consequences of Co-Development of Pipeline Products
James Carlson, Senior Director, Program Management and Due Diligence, Shire Regenerative Medicine
The New Discipline of Project Portfolio Management: The Seven Components of Success

Michael Menard, President, CEO, Executive, The GenSight Group; Author: "A Fish in Your Ear: The New Discipline of Project Portfolio Management"
Federal Case Study: Multi-Million Dollar Data Center Program Management, Capacity Planning and Decision Making
Brian Bissett, IT Specialist, Office of Systems/CIO, Social Security Administration
Analyzing Investments in Biomedical Research at NIH
George Santangelo, Ph.D., Director, Office of Portfolio Analysis (OPA), Division of Program Coordination, Planning, and Strategic Initiatives (DPCPSI), The National Institutes of Health (NIH)
A Consumer's Guide to Research about Resource Allocation and Portfolio Management
Jeffrey Keisler, Ph.D., Professor, MSIS Dept., College of Management, University of Massachusetts Boston
PANEL DISCUSSION
A Partnering Perspective: Comparing Pharmaceutical and Device Industry R&D Investment Decision Making with Government and Non-Profit Program Evaluation Methods for Biomedical Research
Chair: Steven Greidinger, Public-Private Healthcare Ventures
Panelists: George Santangelo, Ph.D., Director, Office of Portfolio Analysis (OPA), Division of Program Coordination, Planning, and Strategic Initiatives (DPCPSI), The National Institutes of Health (NIH)
Shama Kajiji, Ph.D., MBA, Director, Strategy and Portfolio Integration, Janssen Pharmaceuticals R&D
Additional panelists to be announced
Joint Session between Strategic Resource Management
& Portfolio Management Forums
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Luncheon Presentation: Dirty Secrets of Capacity Management and Portfolio Planning
Richard Sonnenblick, Ph.D., CEO, Enrich Consulting
Chairperson's Opening Remarks
Daniel Zweidler, Ph.D., Senior Fellow, Mack Center for Technological Innovation, Wharton School
Measuring Clinical Innovation to Inform R&D Decisions: Individual Program Assessment
Walter Brooks, Founding Partner, Equinox Group
Case Study: Therapeutic Area Strategy
Keith Hendricks, Divisional Vice President, Portfolio Analysis and Assessment, AbbVie
Case Study: Comparing Opportunities across Therapeutic Areas
Jan Poth, Ph.D., Vice President, Marketing Pipeline Products, Boehringer Ingelheim
Co-Presentation: Integrating Portfolio and Business Management
Carmel Egan, Ph.D., Vice President, Project Management, Eli Lilly & Co. (Tentative)
Danise Subramaniam, Director, Program Phase Project Management, Eli Lilly & Co.
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