Pricing for Pharmaceuticals, Diagnostics, and Devices

January 20, 2012
11:30 am – 1:30 pm EST



Symposium Course Description: The symposium will address the following topics:

  • Trends and the Changing Health Care Environment and their Impact on Pricing
  • Pricing Basics (including cost plus, competitor-based, value-based, benefit sharing)
  • The 2 sides of value-based pricing
  • Examples and Best Practices for pharmaceuticals, diagnostics, and medical devices

Learning Objective Bullet Points: 

  • Exposure to and/or deepen knowledge of pricing principles
  • Understand how those principles can be applied to a broad range of issues in pricing in the medical products environment
  • Understand some practical and easy-to-apply pricing tools and frameworks that should allow participants to frame their pricing issues using a more rigorous approach


Who Should Attend: 
Directors and Vice Presidents in pharmaceutical, diagnostics, and medical devices companies responsible for marketing, the establishment of marketing and/or pricing strategies and the implementation of pricing strategies and tactics.

Instructor Information:
Alain Meloche, B.Sc., M.Sc., M.B.A., Managing Partner, Strategic Pricing Management Group

Instructor Biography: 

Alain has over twenty years of experience advising executives on strategic pricing issues. He began his consulting career at Larson & Company, a strategic consulting boutique that was an offshoot of McKinsey, later acquired by Mercer Consulting, where he also worked. He has worked extensively in the development of pricing strategies for companies in the medical/health products industry including pharmaceutical, diagnostics, devices, logistics/distribution companies, reference labs and OTC medical products providers. Other pricing engagements have covered a broad range of other industries including high technology, software applications, financial services, telecommunications, and transportation.

In addition to an M.B.A. from the Harvard Business School, Alain also has an M.Sc. In Nuclear Engineering and an Honors B.S. in theoretical physics.

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