Archived Content
March 22, 2011
11:30am-1:00pm*
Strategic Alliance Business Plans: Best Practice Examples and Templates to Help Life Science Partners Improve Ways of Working
Instructors:
Kimberly Brue, Director, Alliance Management, Prospective & Strategic Initiatives, sanofi-aventis
Rob Hockney, Ph.D., CEO, Partnering Excellence Ltd.
In light of the economy and state of industry, life science organizations deem alliances as critical and essential to their organization’s growth strategy. Over the next year, a majority will grow their alliances with new partners from many organizations including biopharma, academia, diagnostics, and medical devices. The process an organization uses to manage alliance activity with each partner can be cumbersome especially if the alliance business plan or scorecard is overly complex. How do you know what type of plan or scorecard is effective for you and your partners to use to ensure that all of your alliance milestones are being met and your day-to-day work focuses on the real business priorities? While there is no ‘one size fits all’ template, several instructors will present several best practice examples you can glean ideas from to create a simple, effective tool for your organization.
Learning Objectives:
- Determine the type of business plan /tool needed to manage your alliance activity
- How to use this tool internally in annual planning and externally with strategic partners and account managers
- How to ensure alliance milestones and corporate objectives are met
Who Should Attend:
Directors, group leaders, and managers in alliance management, business development, and licensing partnerships from biotech, pharma, medical device, and diagnostics companies.
Instructor Bios:
Kimberly Brue, Director, Alliance Management, Prospective & Strategic Initiatives, sanofi-aventis
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Kimberly Brue has recently joined sanofi-aventis, where she is Director, Alliance Management within Prospective & Strategic Initiatives of R&D. Prior to moving to sanofi-aventis, Kimberly was with sanofi pasteur for 8 years, most recently in the position of Director, Alliance Management. In both roles, Kimberly has managed the relationship aspect of several pipeline partners to ensure an environment of open communication, transparency, flexibility, and understanding of the partner, and is also involved in the strategic design of the organization’s AM process and tools. Kimberly is a member of ASAP, the Association for Strategic Alliance Professionals and occupies a seat on the Communications Committee and the BioPharma Council Executive Committee. She is also a Certified Strategic Alliance Professional – obtaining this certification through ASAP in February, 2009. Prior to sanofi pasteur, Kimberly has worked in the pharmaceutical / biotech industry in the field of molecular biology as a Project Leader and Quality Assurance Manager. Kimberly graduated from Pennsylvania State University with a Bachelor’s degree in Molecular and Cell Biology, holds an MS degree from Georgian Court University in New Jersey, and a Pharmaceutical MBA from Drexel University.
Rob Hockney, Ph.D., CEO, Partnering Excellence Ltd.
Rob Hockney is founder and Chief Executive of Partnering Excellence, a partnering consultancy specializing in business relationships in the Pharma/Biotech industry. He has over twenty-five years experience in the biotech and the pharmaceutical industry and close to ten years experience in partnership management. Prior to founding Partnering Excellence, Rob was Director of Alliance Management at AstraZeneca, a role in which he founded and led AstraZeneca’s Global Alliance Management Support Office. Rob has managed alliances from early stage Discovery to later stage Development and authored the AstraZeneca Alliance Management Handbook. Rob has a Discovery background and prior to his move into alliance management headed up the Biotechnology group in Zeneca. He is a graduate of the University of Leeds in the UK where he took a 1st in Biochemistry and a Ph.D. in Biochemistry and Genetics.
*separate registration required